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Earthquake-struck Tohoku, Japan

Hopes for new jobs from tourism

Japan’s Tohoku region devastated by the 2011 earthquake and tsunami hopes tourism will create new jobs and revive rural economies. The area that encompasses Fukushima’s Daiichi nuclear power plant has launched a year-long campaign entitled Destination Tohoku. The campaign hopes to revive tourism outside the nuclear exclusion zone to pre-earthquake levels and replace jobs lost in farming and fishing. While many resorts along the coast have been destroyed, most transport services and hotels in the countryside and in the city of Sendai are up and running. There are many visitor attractions within Tohoku’s ...