News

Big biz can be green

Large corporations have the resources to invest in green technology and projects and set valuable examples for smaller companies to follow.

That’s the verdict of environmentalists and travel industry speakers in a panel session at the Global Travel and Tourism Summit in Brazil.

Investing in green initiatives makes good business, they say.

Motives don’t matter – if travel corporations make money from going green then the whole industry has an incentive to operate more responsibly.